1-1 Expert Advisors

One-on-one coaching provided by industry experts is a highlight of SOHO Victoria.

1-1 Expert Advisors

One of the highlights of SOHO Victoria is 1-1 coaching provided by industry experts and is included free with your registration.

Whether you have a specific challenge you are facing in your business or something you’d like to understand better, you can get 1-1 time with an industry expert.

SOHO registrants can reserve a 20 minute time slot with the expert(s) of your choice. Time slots and a booking form will be posted in January.

Register NOW to ensure you don’t miss your chance to lock-in this incredible offer. You can choose from 14 different Expert Advisors including:


 Chartered Professional Accountant 

Areas of expertise:

  • Financial statements
  • Structuring a business
  • Corporate and Personal taxes
  • Tax and Estate planning

Examples of questions they can answer:

  • Do I need to register for GST?
  • Should I incorporate my business?
  • What tax filings are required for my business and when are they due?
  • Can I deduct payments to my family members?
  • How can I save as much tax as possible?

Chris Whiteley is a WordPress & SEO Expert at bWEST Interactive.Chris Whiteley

Areas of expertise:

  • WordPress development, troubleshooting and training
  • Search Engine Optimization (SEO)
  • Blogging/Content Marketing strategy

Examples of questions Chris can answer:

  • How can I keep my WordPress site secure?
  • What is the most effective SEO tactic for attracting quality traffic to my website?
  • What is content marketing and how can it help my business?

Bob Vangenne – Corporate Lawyer 

Areas of expertise:

  • Small business growing pains.
  • Intellectual Property and e-commerce law.
  • Franchise and Licensing law.

Examples of questions the lawyer can answer:

  • What is business model is best for expanding my company?
  • When is the right time to incorporate?
  • How do I protect my ownership while expanding?
  • How do I protect my intellectual property?


Angela Cote is a Franchise Growth Catalyst

As Canada’s only Franchise Growth Catalyst, Angela helps business owners explore whether franchising is the best method for growing their business. Her superpowers in this area stem from having grown up with the successful franchise company, M&M Meat Shops, which grew to over 470 locations across Canada and became an iconic Canadian brand.

Areas of Expertise:

  • Criteria for franchising a business
  • Steps to take to franchise a business
  • Most common mistakes franchisors make
  • Exploration of whether the franchise model is a fit as a growth strategy

In this session, Angela will customize her insights to the audience but could include:

  • Examples of the Diversity of Businesses Using the Franchise Model for Growth
  • Franchise vs Licensing vs Corporate Growth (and examples of each)
  • How to Set a Business Up for Rockstar Growth Using Any Growth Strategy
  • Franchising 101
  • Key Benefits of the Franchise Model
  • Criteria for Franchising
  • DNA of a Franchisor
  • Biggest Mistakes Early Franchisors Make

IT Expert 

Areas of expertise:

  • Cloud Computing
  • Network Security
  • Secure Data Management
  • Backup and Disaster Recovery
  • Managed Services

Examples of questions Peter can answer:

  • How do I communicate with my client effectively and securely?
  • How do I protect my and my clients’ data from theft, fire, natural disasters and cyber attacks
  • How do I securely access my data from outside the office?
  • How do I pick the right technology for my business?
  • How do I lower my overhead with technology?

Social Media Expert 

Areas of expertise:

  • Facebook & Facebook ad basics
  • Twitter, LinkedIn, Instagram, Pinterest, YouTube
  • Social Media Time Management
  • Online Business Etiquette

Examples of questions they can answer:

  • Which social channels are a fit for my business?
  • How can I set my social channels up for success?
  • Should I be creating content?
  • How often should I post content to social media channels?
  • How do I find great content to share with my audience?
  • How can I grow my audience on social media?
  • Is Facebook a good place to advertise for my small business?

Scott Rose is a Web Hosting & Smart Phone Expert and Owner of Coastalhosting.net web hosting services.scott-rose1

Areas of expertise:

  • Photography via Digital SLR medium
  • Smartphone photography for social media
  • Webhosting services
  • Digital Organization through cloud services ( Evernote, Google docs/drive, iCloud drive )

Examples of questions Scott can answer:

  • What to look for in a web hosting provider
  • How to purchase a domain name for your business through a registrar service
  • Loading up a traditional website through FTP service
  • Installing a content management based site from scratch ( wordpress / Drupal ) through CPANEL, the most popular site interface on the web

Clemens RettichClemens Rettich is a Business Advisor, Facilitator, and Trainer at The Great Performances Group.

Areas of expertise:

  • Business Growth Consulting
  • Strategic Planning
  • Business Development
  • Old Economy Businesses (trades, manufacturing, retail)
  • Leadership and Team development
  • Succession Planning

Examples of questions Denise can answer:

  • What are the elements of a successful business?
  • What are the biggest/most common mistakes business owners make?
  • How do I get and keep the best employees?
  • How can I grow more quickly?
  • Can I sell my business? How much would I get?

steve-hutchinsonSteve Hutchinson is a Media Planning and Buying Consultant with Treehouse Media.

Areas of Expertise:

  • Media planning and buying using traditional media
  • Media planning and buying using digital media including Google Adwords & Facebook/Twitter Ads
  • Website Analytics
  • Online Conversion Optimization

Examples of questions that Steve can answer:

  • How do I estimate how much to spend on Search Engine Marketing?
  • What unique tools are available to optimize my online campaigns?
  • What online activities are essential for my success?
  • What media tools are best to reach my specific target audience?

Commercial Insurance Executive

Areas of expertise:

  • Property Insurance and Commercial General Liability
  • Professional Liability
  • Business Interruption
  • Cyber Risks
  • Directors and Officers Coverage

Examples of questions they can answer:

  • How do I prepare my business for a natural disaster that could cause a temporary loss of income?
  • What do I need to know about insurance and operating a business out of my home?
  • How do I know if I need professional liability and how is it different from general liability?
  • I store my customer’s personal information on my laptop or mobile device.  What are the risks if this gets stolen or I lose my phone?
  • How do I know if my business property is fully insured?
  • How do I know if I have a cyber risk exposure?

App Developer

Areas of expertise:

  • Local app development
  • App advertising campaigns
  • App reputation management

Examples of questions they can answer:

  • Why does my business need a mobile app?
  • What is the competition doing with apps?
  • What is the cost – budget and opportunity lost without one – of having a custom app?
  • What timeline should I plan for to launch an app?