1-1 Expert Advisors

One-on-one coaching provided by industry experts is a highlight of SOHO Victoria.

Screenshot 2015-05-22 13.56.241-1 Expert Advisors

One of the highlights of SOHO Victoria is 1-1 coaching provided by industry experts and is included free with your registration.

Whether you have a specific challenge you are facing in your business or something you’d like to understand better, you can get 1-1 time with an industry expert.

SOHO registrants can reserve a 20 minute time slot with the expert(s) of your choice. Time slots and a booking form will be posted in January.

Register NOW to ensure you don’t miss your chance to lock-in this incredible offer. You can choose from 14 different Expert Advisors including:


 Chartered Professional Accountant 

Areas of expertise:

  • Financial statements
  • Structuring a business
  • Corporate and Personal taxes
  • Tax and Estate planning

Examples of questions they can answer:

  • Do I need to register for GST?
  • Should I incorporate my business?
  • What tax filings are required for my business and when are they due?
  • Can I deduct payments to my family members?
  • How can I save as much tax as possible?

Chris Whiteley is a WordPress & SEO Expert at bWEST Interactive.Chris Whiteley

Areas of expertise:

  • WordPress development, troubleshooting and training
  • Search Engine Optimization (SEO)
  • Blogging/Content Marketing strategy

Examples of questions Chris can answer:

  • How can I keep my WordPress site secure?
  • What is the most effective SEO tactic for attracting quality traffic to my website?
  • What is content marketing and how can it help my business?

Bob Vangenne is a Lawyer at Vangenne & Company Law Corporation

Areas of expertise:

  • Small business growing pains.
  • Intellectual Property and e-commerce law.
  • Franchise and Licensing law.
  • Doing business overseas.

Examples of questions Bob can answer:

  • What is business model is best for expanding my company?
  • How do I protect my ownership while expanding?
  • Are there online restrictions for Google ad-word advertising?
  • How do I protect my intellectual property?


Angela Cote is a Business Growth and Franchise Specialist.

Areas of Expertise:

  • Criteria for franchising a business
  • Steps to take to franchise a business
  • Most common mistakes franchisors make
  • Exploration of whether the franchise model is a fit as a growth strategy

Examples of Questions Angela Can Answer:

  • How should I set my business up if I know I want to use franchising for future growth?
  • Is franchising the best method of growth for my business?
  • How much will it cost to franchise my business?
  • What are the personal traits and skills of a successful franchisor?
  • I’m thinking of buying into a franchise, what should I look for in a franchisor?
  • I’m an entrepreneur but want the backing of a brand – should I buy a franchise?

IT Expert 

Areas of expertise:

  • Cloud Computing
  • Network Security
  • Secure Data Management
  • Backup and Disaster Recovery
  • Managed Services

Examples of questions Peter can answer:

  • How do I communicate with my client effectively and securely?
  • How do I protect my and my clients’ data from theft, fire, natural disasters and cyber attacks
  • How do I securely access my data from outside the office?
  • How do I pick the right technology for my business?
  • How do I lower my overhead with technology?

Social Media Expert 

Areas of expertise:

  • Facebook & Facebook ad basics
  • Twitter, LinkedIn, Instagram, Pinterest, YouTube
  • Social Media Time Management
  • Online Business Etiquette

Examples of questions they can answer:

  • Which social channels are a fit for my business?
  • How can I set my social channels up for success?
  • Should I be creating content?
  • How often should I post content to social media channels?
  • How do I find great content to share with my audience?
  • How can I grow my audience on social media?
  • How can I be effective and still manage my time?
  • Is Facebook a good place to advertise for my small business?

Scott Rose is a Web Hosting & Smart Phone Expert and Owner of Coastalhosting.net web hosting services.scott-rose1

Areas of expertise:

  • Photography via Digital SLR medium
  • Smartphone photography for social media
  • Webhosting services
  • Digital Organization through cloud services ( Evernote, Google docs/drive, iCloud drive )

Examples of questions Scott can answer:

  • What to look for in a web hosting provider
  • How to purchase a domain name for your business through a registrar service
  • Loading up a traditional website through FTP service
  • Installing a content management based site from scratch ( wordpress / Drupal ) through CPANEL, the most popular site interface on the web

Clemens RettichClemens Rettich is a Business Advisor, Facilitator, and Trainer at The Great Performances Group.

Areas of expertise:

  • Business Growth Consulting
  • Strategic Planning
  • Business Development
  • Old Economy Businesses (trades, manufacturing, retail)
  • Leadership and Team development
  • Succession Planning

Examples of questions Denise can answer:

  • What are the elements of a successful business?
  • What are the biggest/most common mistakes business owners make?
  • How do I get and keep the best employees?
  • How can I grow more quickly?
  • Can I sell my business? How much would I get?

steve-hutchinsonSteve Hutchinson is a Media Planning and Buying Consultant with Treehouse Media.

Areas of Expertise:

  • Media planning and buying using traditional media
  • Media planning and buying using digital media including Google Adwords & Facebook/Twitter Ads
  • Website Analytics
  • Online Conversion Optimization

Examples of questions that Steve can answer:

  • How do I estimate how much to spend on Search Engine Marketing?
  • What unique tools are available to optimize my online campaigns?
  • What online activities are essential for my success?
  • What media tools are best to reach my specific target audience?

Commercial Insurance Executive

Areas of expertise:

  • Property Insurance and Commercial General Liability
  • Professional Liability
  • Business Interruption
  • Cyber Risks
  • Directors and Officers Coverage

Examples of questions they can answer:

  • How do I prepare my business for a natural disaster that could cause a temporary loss of income?
  • What do I need to know about insurance and operating a business out of my home?
  • How do I know if I need professional liability and how is it different from general liability?
  • I’m involved on a Board. What are the risks involved in participating on a Board and how can these affect my personal assets?
  • I store my customer’s personal information on my laptop or mobile device.  What are the risks if this gets stolen or I lose my phone?
  • How do I know if my business property is fully insured?
  • How do I know if I have a cyber risk exposure?

App Developer

Areas of expertise:

  • Local app development
  • Brand building
  • Marketing strategies
  • Advertising campaigns
  • SEO
  • Reputation management

Examples of questions they can answer:

  • Why does my business need a mobile app?
  • What is the competition doing with apps?
  • What is the cost – budget and opportunity lost without one – of having a custom app?
  • What timeline should I plan for to launch an app?