SOHO Blog

SOHO in Sketches

As crazy as it sounds, because we already have so many ways to communicate,  we are always looking for new ways to tell stories. In a world full of memes and digital imagery, hand-drawn stories with digital sketches, captures attention in a really compelling way. And you don’t have to look further than the popularity of infographics to know […]

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When Leaving Your Desk is the Most Productive Thing You Can Do

It’s billed as the most productive day you’ll have all year: You’ll meet with experts in taxes, invoicing, marketing and sales, legal documents, hiring, storytelling, interpersonal relations. Virtual delivery. Franchising. Social media. Customer service. You name it! But I wasn’t so sure. I’m a solo operator and have been for nearly a decade, despite invitations […]

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SOHO in Photos

In addition to living in the most beautiful city in Canada we’re pretty lucky to have awesome conference facilities and great photographers & videographers to capture all the action.  So here’s a little shout out to the Victoria Conference Centre and Derek Ford Studios and a plethora of excellent photos that illustrate what we’re talking about. […]

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That’s a Wrap – 2017

And just like that the second annual SOHO Victoria conference and trade show has come and gone.  We would like thank all of you that made the event possible and helped to make it a huge success! We truly appreciate your progressive attitude and for taking time out of your busy schedule to attend, volunteer, speak and sponsor.  […]

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A Stage with Style

It’s no secret that we love our speakers and panelists. We bring in some of Canada’s leading small business experts to speak. As you can see, in addition to being really smart, they’re also very stylish.  We’re looking at you and your sneakers Saul Colt. So naturally we were pretty stoked to partner with The […]

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The Six Biggest Small Business Lies – A Countdown: #2

Number 2: Strive for Work-Life Balance Work-life balance is guru-speak.  Starting your own business will not give you work-life balance even if there were such a thing. If you are grinding it out and thinking it should be more balanced than this because the time management gurus tell you it should, give it up. Grinding it […]

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4 Marketing Areas For SMBs To Focus On In 2017

As our economy and business environment become more complex due to rapid advancements in technology, business owners need to be aware of what they can do to benefit from a constantly changing digital landscape. Remember the saying, “old ways won’t open new doors”? Embrace the new media world we are all a part of and […]

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SOHO Predictions for 2017

We asked our hand-picked selection of small business leaders for their Small Business Predictions for 2017 and once again they delivered in spades. If you are a small business owner wondering where things are headed in 2017, read on.  Interesting to see how these compare with their prognostications from 2016. Neil Belenkie Companies will lose focus in 2017 […]

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Natural Born Speakers – Fear and Loathing at SOHO

Recently, I was a guest on Alison Donaghey’s Bold Radio show “Natural Born Speakers”. I’ve been on the radio a few times but all very short news clip types. Alison’s show runs about an hour and she is a great radio host and interviewer. I just listened to it myself. Interesting listening to someone that […]

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Business Tools and Apps we Love

Lets face it.  As entrepreneurs and business owners we gotta ‘get shit done’ as they say. The old cliche ‘work smarter not harder’ is a cliche for a reason.  Nowadays there’s no end to the number of tools and apps available to help us be more productive. Which makes it difficult to know which ones are worth […]

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