SOHO Blog

Customer Dreams

We are excited to announce that not only will Alex Glassey be back to speak at SOHO in 2017, but Alex will be a keynote speaker talking about “Customer Dreams”, his first book that was just published last week. In Customer Dreams you’ll discover: Why it’s so hard for a small business to succeed. Why planning and […]

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2016 Highlight Reel

Catch the highlights and see what you missed, if you weren’t there, or pick yourself out of the crowd, if you were. Videography Credit: Derek Ford Studios Who’s helping you tell your story?  With video increasingly becoming a vital tool in social and digital marketing programs, it’s a great time to consider how this medium […]

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One Delegate’s View

Bootstrap Marketing: Essence, Insight, and Execution Marc Stoiber’s 8 AM opening keynote at SOHO woke up sleepy delegates with a fresh spritz of imagery. He grabbed our attention with a story about dog treats, Scaredy Cat dog treats, to be exact, and launched us into Bootstrap Marketing 101. Marc owned the stage immediately with his […]

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That’s a Wrap

And just like that the first annual SOHO Victoria conference and trade show is over. I would like thank all of you that made the event possible and helped to make it a huge success! I truly appreciate your progressive attitude for taking a chance on a new event. Thank you very much to… the attendees […]

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Why you need a personal pitch

A few years ago, I got some terrific advice from a friend when I parted ways with my employer. The friend said my first concern was to own my story. What he meant, in essence, was that I needed to create a story that described my actions in a way that anyone could understand, and […]

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7 Keys to Selling Anything, Regardless of Experience

Whether you already sell and want to sell more, or you think “you’re not in sales,” this will help you get laser focused on getting customers easier this year. How often have you heard that sales is a “numbers game?” Well, as much as we all have targets, budgets, and quotas to hit, sales is […]

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The Seven Sins of Business Plan Preparation

With small business, you may not need a 25+ page business plan but you do need to understand the elements of your strategy, tactics and operational plan. And in our opinion, write it down. Just like a Fortune 500 firm – you can’t get where you are going without a good map. Unfortunately, a lot […]

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The Six Biggest Small Business Lies – A Countdown: #3

Growing a small business is the most complex activity a human being can undertake. This complexity breeds a hunger for comforting truisms. This is a count-down of the top six deceptions trotted out in the business world. Number 3: Follow Your Gut One of the most heartbreaking moments in business is when a partnership dissolves […]

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FOUR COMPONENTS OF CYBER RISK MANAGEMENT

If your company stores data and information digitally, you should have a cyber risk management program that addresses prevention, disclosure, crisis management and insurance coverage in the event of a data breach. Good cyber risk management requires the planning and execution of all four of these components. 1. Develop Strategies to Prevent a Data Breach […]

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The Six Biggest Small Business Lies – A Countdown: #4

Growing a small business is the most complex activity a human being can undertake. No surprise then there is a ready audience for comforting truisms. I am doing a count-down of the top six deceptions trotted out in the business world. Here’s number four. It’s Meant To Be It isn’t meant to be. I don’t […]

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