SOHO Blog

Why you need a personal pitch

A few years ago, I got some terrific advice from a friend when I parted ways with my employer. The friend said my first concern was to own my story. What he meant, in essence, was that I needed to create a story that described my actions in a way that anyone could understand, and […]

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7 Keys to Selling Anything, Regardless of Experience

Whether you already sell and want to sell more, or you think “you’re not in sales,” this will help you get laser focused on getting customers easier this year. How often have you heard that sales is a “numbers game?” Well, as much as we all have targets, budgets, and quotas to hit, sales is […]

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The Seven Sins of Business Plan Preparation

With small business, you may not need a 25+ page business plan but you do need to understand the elements of your strategy, tactics and operational plan. And in our opinion, write it down. Just like a Fortune 500 firm – you can’t get where you are going without a good map. Unfortunately, a lot […]

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The Six Biggest Small Business Lies – A Countdown: #3

Growing a small business is the most complex activity a human being can undertake. This complexity breeds a hunger for comforting truisms. This is a count-down of the top six deceptions trotted out in the business world. Number 3: Follow Your Gut One of the most heartbreaking moments in business is when a partnership dissolves […]

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FOUR COMPONENTS OF CYBER RISK MANAGEMENT

If your company stores data and information digitally, you should have a cyber risk management program that addresses prevention, disclosure, crisis management and insurance coverage in the event of a data breach. Good cyber risk management requires the planning and execution of all four of these components. 1. Develop Strategies to Prevent a Data Breach […]

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The Six Biggest Small Business Lies – A Countdown: #4

Growing a small business is the most complex activity a human being can undertake. No surprise then there is a ready audience for comforting truisms. I am doing a count-down of the top six deceptions trotted out in the business world. Here’s number four. It’s Meant To Be It isn’t meant to be. I don’t […]

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Character Counts: Acquisition of New Talent In the Workplace

Obviously, there’s a tremendous difference between what takes place out on the battlefield and in the office. During times of war, valiant men and women voluntarily place themselves in harm’s way for the betterment of their country. Needless to say, even the most dire of workplace circumstances pale in comparison with the day-to-day lives of […]

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The 10 Things You Should Know Before Hiring a Salesperson

I hired my first commission-only sales team some thirty-odd years ago with the misguided belief that it would be easy. After all, I had managed several corporate sales teams and in spite of having to deal with a few prima donnas, lazy reps and the occasional very dubious character, I had fared pretty well. What […]

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The Six Biggest Small Business Lies – A Countdown: #5

Growing a small business is the most complex activity a human being can undertake. The number of elements we must control and the number of elements out of our control, are staggering. No surprise then there is a ready audience for simple, silver-coated, comforting truisms that promise easy ways to success. And no surprise those […]

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The Six Biggest Small Business Lies – A Countdown: #6

I once heard a story that most of the graffiti of the superstitious sort on the walls of the buildings of Pompeii was the work of small business owners. If you were to wander into the business section of any bookstore in North America you would be forgiven for thinking you were in the self-help […]

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