SOHO Blog

Is the Elevator Pitch Dead?

For more than a decade now, small business owners and salespeople have been out there networking with elevator pitches. Do you know the origin of that term? In the time that it takes a fast moving elevator to travel from the lobby directly to the top of the city’s tallest building — you have that […]

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SOHO Predictions for 2016

We asked our hand-picked selection of speakers for their SOHO Predictions for 2016 and they delivered in spades. If you are a small business owner wondering where things are headed in 2016 in the areas of sales, marketing, branding, IT, HR, productivity, work-life balance, business strategy, the economy and more, read on. Overall there is […]

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How to write an inspirational speech? Start with a moonshot.

‘Inspirational speech’ is like ‘viral video’ – a great conversational soundbite, but devilishly hard to do. That said, if you’re going to the massive effort of crafting a speech for a conference or event, it’s worth shooting for inspirational. You may not get to John F Kennedy or Martin Luther King, but trying to rise […]

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What to Consider Before Making the Leap into a Home-Based Business

Many small companies commence operations as home-based businesses. This decision is usually driven by cost considerations and the fact that the business is in an early growth stage. Stats Canada reminds us that while a staggering amount of the Canadian economy is defined as small business, many of those (~20%) are micro-businesses of 1-4 employees […]

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The Importance of “Hiring for Fit”

Your company is experiencing success and you’ve got more on your to-do list than you can possibly accomplish on your own. It’s a quality problem to have, but what next? As a new or small business, growing your team is an exciting step, but the hiring process can seem overwhelming and time consuming, and can […]

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Win a Copy of Business Diagnostics

We have hand-picked some of Canada’s most influential business experts to  speak at SOHO, many of whom are authors of best-selling business books like “Business Diagnostics”. Enter to WIN Now you have chance to WIN one of five copies of the book. Here’s what you need to do for a chance to win. Go to one or […]

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Planning and Working a Trade Show

Trade shows like TV zombies are re-appearing from the dead. A few years ago many marketing specialists were predicting the demise of the trade show in an age of YouTube, expensive websites and webinars, which they saw as the trading booths of the 21st. Century. But instead they’ve flourished, in spite of the cost of […]

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The Genesis of SOHO Victoria

A number of people asked where I came up with idea for SOHO Victoria, so I thought that would be a logical place to start with the first SOHO blog post. Most people know me for running bWEST Communications. Many also know me for co-founding and producing Social Media Camp. I enjoy the challenge and the […]

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