SOHO Blog

FOUR COMPONENTS OF CYBER RISK MANAGEMENT

If your company stores data and information digitally, you should have a cyber risk management program that addresses prevention, disclosure, crisis management and insurance coverage in the event of a data breach. Good cyber risk management requires the planning and execution of all four of these components. 1. Develop Strategies to Prevent a Data Breach […]

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The Six Biggest Small Business Lies – A Countdown: #4

Growing a small business is the most complex activity a human being can undertake. No surprise then there is a ready audience for comforting truisms. I am doing a count-down of the top six deceptions trotted out in the business world. Here’s number four. It’s Meant To Be It isn’t meant to be. I don’t […]

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Character Counts: Acquisition of New Talent In the Workplace

Obviously, there’s a tremendous difference between what takes place out on the battlefield and in the office. During times of war, valiant men and women voluntarily place themselves in harm’s way for the betterment of their country. Needless to say, even the most dire of workplace circumstances pale in comparison with the day-to-day lives of […]

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The 10 Things You Should Know Before Hiring a Salesperson

I hired my first commission-only sales team some thirty-odd years ago with the misguided belief that it would be easy. After all, I had managed several corporate sales teams and in spite of having to deal with a few prima donnas, lazy reps and the occasional very dubious character, I had fared pretty well. What […]

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The Six Biggest Small Business Lies – A Countdown: #5

Growing a small business is the most complex activity a human being can undertake. The number of elements we must control and the number of elements out of our control, are staggering. No surprise then there is a ready audience for simple, silver-coated, comforting truisms that promise easy ways to success. And no surprise those […]

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The Six Biggest Small Business Lies – A Countdown: #6

I once heard a story that most of the graffiti of the superstitious sort on the walls of the buildings of Pompeii was the work of small business owners. If you were to wander into the business section of any bookstore in North America you would be forgiven for thinking you were in the self-help […]

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Is the Elevator Pitch Dead?

For more than a decade now, small business owners and salespeople have been out there networking with elevator pitches. Do you know the origin of that term? In the time that it takes a fast moving elevator to travel from the lobby directly to the top of the city’s tallest building — you have that […]

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SOHO Predictions for 2016

We asked our hand-picked selection of speakers for their SOHO Predictions for 2016 and they delivered in spades. If you are a small business owner wondering where things are headed in 2016 in the areas of sales, marketing, branding, IT, HR, productivity, work-life balance, business strategy, the economy and more, read on. Overall there is […]

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How to write an inspirational speech? Start with a moonshot.

‘Inspirational speech’ is like ‘viral video’ – a great conversational soundbite, but devilishly hard to do. That said, if you’re going to the massive effort of crafting a speech for a conference or event, it’s worth shooting for inspirational. You may not get to John F Kennedy or Martin Luther King, but trying to rise […]

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What to Consider Before Making the Leap into a Home-Based Business

Many small companies commence operations as home-based businesses. This decision is usually driven by cost considerations and the fact that the business is in an early growth stage. Stats Canada reminds us that while a staggering amount of the Canadian economy is defined as small business, many of those (~20%) are micro-businesses of 1-4 employees […]

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