SOHO Blog

Planning and Working a Trade Show

Trade shows like TV zombies are re-appearing from the dead. A few years ago many marketing specialists were predicting the demise of the trade show in an age of YouTube, expensive websites and webinars, which they saw as the trading booths of the 21st. Century. But instead they’ve flourished, in spite of the cost of […]

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The Genesis of SOHO Victoria

A number of peopleĀ asked where I came up with idea for SOHO Victoria, so I thought that would be a logical place to start with the first SOHO blog post. Most people know me for running bWEST Communications. Many also know me for co-founding and producing Social Media Camp. I enjoy the challenge and the […]

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