Baila Lazarus is an award-winning writer and editor who teaches business owners how to leverage their unique knowledge and experience to get coverage as thought leaders in their fields. She has developed signature strategies that are not being used by anyone else in the PR industry. She currently teaches media strategies at Small Business BC (http://bit.ly/1WYWYvB) and speaks at entrepreneurs groups around the Lower Mainland. Her clients have had success generating their own coverage in media such as Business in Vancouver, BC Business, Global Television and the Globe and Mail.
Round Table Discussion
How to Get Media Coverage for Your Business
Your time is tight! Your budget is tighter! How can you access free media coverage without spending hours every week? Through real examples and case studies, I teach small businesses how to identify stories that media want to hear and how to contact the media so their emails are opened. Whether it’s print, online or broadcast, media ARE looking for good stories. Having been an editor for more than 15 years, I know all the mistakes even national PR companies make, and how to avoid them.