Jim Swanson

Jim Swanson

Victoria HarbourCats

With 20 years of media experience, and extensive sports management, coaching and marketing in his background, Jim Swanson has landed in Victoria and is all-in with the HarbourCats baseball club, leading all areas of operations for a team that leads the West Coast League in attendance by a wide margin.

A former Sports Editor, broadcaster and professional baseball commissioner, he has helped lead a team of front office, coaches and players to the next level in local sports marketing, and can discuss how the community and businesses can benefit from being involved with local sports organizations.

Sports - Civic Pride and Cash

A panel discussion about the impact on economics, civic pride and tourism involving leaders of Victoria’s prominent sports franchises — and a hint of the marketing and community-driven opportunities lying just below the surface. Featuring three people who have experience in multiple sports in Victoria — Darren Parker of the WHL’s Royals, former owner of the baseball Seals; Jason Sperling, involved with leadership for lacrosse’s Shamrocks and the football Rebels; and Jim Swanson, long-time media member and WHL journalist who owns baseball’s HarbourCats and advises hockey’s Grizzlies.

Jim’s co-panelists are:

  • Darren Parker,  Sr. Vice President Sales & Marketing at Victoria Royals
  • Jason Sperling, Victoria Shamrocks Operations Manager, Westshore Rebels Media & Community Relations