With over twenty-six years of media experience in major agencies, Steve is an expert in researching and planning media to maximize value and reach. Previously Media Director with agencies in Victoria and Vancouver, he has worked on international, national, provincial and local accounts.
Steve is widely recognized in the advertising industry, and is past Vice-President of the Association of Broadcast Communicators, and past Secretary/Treasurer of the British Columbia Chapter of the American Marketing Association. He is an honours graduate of BCIT’s Marketing Management program as well as the Institute of Canadian Advertising’s three-year Communications and Advertising Accredited Professional (CAAP) program.
Connect with Steve
Seeking Clarity In The World Of Paid Media
Here’s your chance to pick the brain and learn best practices from a seasoned media veteran. Learn the steps that Steve uses to make the best recommendations for his clients including accessing secondary research, analyzing website data and more.
Example Questions that you can ask Steve:
- How do you decide how much to allocate to digital (search, social, display, video, etc) versus traditional media
- What tools do you use to accurately measure the success of your marketing efforts
- What website analytics do you review regularly to ensure that your clients are being successful in their efforts