Agenda

Choose from speakers, panels & workshops, sit down for a 1-1 with expert advisors, visit the trade show, or just chill in the networking lounge.

Click the session title for speaker and session info.

8:00 - 12:00

Lobby

Registration Open

9:00 - 9:10

Platinum

Opening Address

Chris Burdge

Chris Burdge

Welcome to the fourth annual SOHO Summit event in Victoria BC. We are excited to have you join us.  You are in for an amazing day of growth, learning and networking.

Get ready to meet some of Canada’s most successful business owners and entrepreneurs along with your  business peers from the community.

Take part, engage, ask questions and say hello. We’re all in this together and we’re here to help!

9:10 - 9:55

Platinum

Opening Keynote - Hugh Culver

Hugh Culver

9:55 - 10:10

Lobby

Networking Break - Sponsored by Virtual CFO

10:10 - 10:50

Platinum

I’m a Circle, You’re a Square; The Art of Understanding Others and Improving Communication

Ingrid Vaughan

  • Have you ever wondered why your co-worker is happier with her door closed and never seems to want to engage in conversation?
  • Does that person on your team who dominates every staff meeting drive you crazy?
  • Do you have one potential client who is always engaging but with whom you can never quite close the deal?
  • What about that family member who always needs extra time to “think things over”?

In this workshop we’ll define the four basic personal and work styles that will enable you to finally understand the people you work and live with. Just understanding, however, is not enough.

You’ll learn the tools you need to create greater harmony and collaboration in your workplace and your home. Whether it’s manager to employee, co-worker to co-worker, staff to customer, sales person to client, or family member to family member – these skills will help you work better and communicate more effectively.

I’m a Circle – You’re a Square is your key to a stronger team, a more harmonious workplace and greater understanding in all your relationships.

Gold

Mind Over Marketing: Creating Messages That Matter

Workshop Leaders:

PR and storytelling and how to make a big impact with a small team and small budget.

In this hands on workshop we will cover:
– how to use storytelling to advance your message and business
– how to expand your business’ reach using media (social and traditional) in creative ways
– how to leverage relationships (with media, partners, clients) (customer service as marketing)
– how to study your audience and think like them to deliver messages that will resonate and inspire people to take an action
– where to find free or low-cost resources to help you tell your story

Silver

1-1 Expert Advisors

By reservation. Reservations open October 8.

  • Alexandra Dawes
  • Chris Whiteley
  • Paul Lamoureux
  • David Webb
  • Denise Lloyd
  • Mike Lenz

10:50 - 11:05

Lobby

Movement Break - Sponsored by Westcom Business Solutions

11:05 - 11:50

Platinum

Marketing & Sales, Together at Last

A strong brand connected to a strong selling strategy can’t be stopped. And a brand gets better when it’s connected inextricably to sales. In every part of the brand, you need to think about how to sell. And in every part of selling, you need to respect the brand message. Marketing and sales should be like chocolate and peanut butter.
But too often, entrepreneurs disconnect one from the other. The brand is weakened, and sales suffer.
Brand Strategist Marc Stoiber and Sales Performance Coach Joe Girard have brought marketing and sales together in a unique way. Join them as they map out how to build your brand and sales into one badass, feedback-looping juggernaut.

Speakers:

Silver

1-1 Expert Advisors

By reservation. Reservations open October 8.

  • Addison Mollon
  • David Webb
  • Denise Lloyd
  • Chris Whiteley
  • Paul Lamoureux
  • Mike Lenz

11:50 - 1:00

Platinum

Lunch Break - Sponsored by Victoria Buzz

A buffet style lunch will be available. Enjoy a sit-down lunch while getting to know the speakers and fellow delegates.

Sponsored by Victoria Buzz

 

 

1:00 - 1:45

Platinum

How to Recruit and Retain Millennials in Today's Job Market

There is no shortage of theories about millennials and how to best retain them. The focus is usually on what they are like, what their needs are, and what their expectations are.  Many companies are having trouble recruiting and retaining millennial talent. According to the Bureau of Labour Statistics the average millennial has held 7.8 jobs between the ages of 18 and 30.

Panelists will talk about the various challenges and approaches to recruiting millennials along with their ideas on what to expect when looking to hire and retain this generation of employees.

Panelists include:

Moderator: Ingrid Vaughan

Gold

Online Business Intelligence

Brandon Laur

This session will introduce methods security and intelligence professionals use to enhance information collection regarding:
  • Employment background checking
  • Credential checking
  • Marketing campaigns
  • Product research
  • Competitor market analysis
Participants will be introduced to some of the investigative techniques used by online investigators that can be adapted for business purposes. This session will cover easy to use and free tools to improve your information collecting needs.
Methods learned in this session can be achieved by anyone, as no premium paid for services will be required. There is no coding, hacking, or large complex downloads.

Silver

1-1 Expert Advisors

By reservation. Reservations open October 8.

  • Chris Whiteley
  • David Webb
  • Clemens Rettich
  • Denise Lloyd
  • Addison Mollon
  • Mike Lenz

1:45 - 2:00

Lobby

Networking Break - Sponsored by Serious Coffee

2:00 - 2:45

Platinum

Power Your Productivity: Get More Done & Move Forward Faster

Brent Hammond

The daily demands of business and personal life can be overwhelming. How can you up your power to make more happen in your business — without sacrificing lifestyle and the things that are important to you?

We all have finite time and energy. We can’t cheat the math and use more than we have. But we can be smarter about the time and energy we do have.

In this interactive workshop, you will:

  • Learn to use modes to focus your time and energy in the most productive way
  • Discover how to access the high-performance “flow state” and stay there longer
  • Understand the creative cycle we all go through, and how it can work for or against you
  • Identify your key next steps that will move you forward the fastest

This will be a focused, hands-on session for everyone who wants to move forward on what matters. Look forward to seeing you there!

Gold

How to Present Like a Pro

Cynthia Lockrey

This interactive session will help participants feel more confident, prepared and focused when presenting. We will discuss how to create presentations that connect with your audience, how much information is too much and the role of storytelling.

Other areas covered include an understanding of body language, best use of power point, as well as active listening skills.

Silver

1-1 Expert Advisors

By reservation. Reservations open October 8.

  • Alexandra Dawes
  • Denise Lloyd
  • David Webb
  • Clemens Rettich
  • Paul Lamoureux
  • Chris Whiteley
  • Mike Lenz

2:45 - 3:00

Lobby

Networking Break - Sponsored by Addison Mollon, CPA

3:00 - 3:40

Platinum

Search Engine Optimization Made Easy

Chris Whiteley

SEO is a mystical dark art.  At least that is what most Search Engine Marketers will have you believe. SEO can be as complex or as simple as you like. During this session we will work to simplify how the search engines work, and what you can do to improve how well your site ranks.
In this session we will work to debunk the following SEO beliefs:
  1. SEO is Complex and Involves High Level Technical Knowledge
  2. You don’t have the time or knowledge to try and improve my site SEO
  3. You need to rank #1 and be above all your competitors in order to be successful

Gold

FEAR: Harness It & Turn It Into a Strength

Humaira Ahmed

Fear – Everyone faces fear throughout their lives but in business. It can limit your opportunities and growth.

Or, you can learn how to not only navigate fear but how to harness turn it into your strength.

3:40 - 3:50

Lobby

Networking Break - Sponsored by Engaged HR

3:50 - 4:30

Platinum

Electrify Your Brand in Under 30 Minutes

Marc Stoiber

In this workshop, Marc begins by providing a brief background on what exactly you need to develop when you’re building a brand. Then the fun begins. The room is divided into teams and brand building is turned into a DIY team sport. Every attendee gets valuable insights into their brand, and gets to flex their creative and strategic muscles helping others in turn. The event is noisy, creative and infectiously fun.

Learning Outcomes

  1. The truth is out there – ask: You have an innate understanding of your brand. But so do your fans. Ask them, and they shall tell.
  2. The story is magic – Certainly, your story should be inspiring. But what about your customer’s story? Or the market’s story?
  3. Experience it – Your name, how the name is modified, your graphics…and above all, the experience you give your customer are what make your brand truly magical.

Marketing & Sales, Together at Last

A strong brand connected to a strong selling strategy can’t be stopped. And a brand gets better when it’s connected inextricably to sales. In every part of the brand, you need to think about how to sell. And in every part of selling, you need to respect the brand message. Marketing and sales should be like chocolate and peanut butter.

But too often, entrepreneurs disconnect one from the other. The brand is weakened, and sales suffer.

Brand Strategist Marc Stoiber and Sales Performance Coach Joe Girard have brought marketing and sales together in a unique way. Join them as they map out how to build your brand and sales into one badass, feedback-looping juggernaut.

4:30 - 5:30

Platinum Lobby

Networking Reception - Sponsored by Helijet

Join us for a post SOHO drink to network with fellow delegates and speakers, share what you learned and make some valuable connections.

All while being mesmerized by magician Jason Verners who will blow your mind with his close-up magic.