2018 Agenda

Choose from speakers, panels & workshops, sit down for a 1-1 with expert advisors, visit the trade show, or just chill in the networking lounge.

Click the session title for speaker and session info.

8:00 - 12:00


Registration Open

8:45 - 8:55


Opening Address

Chris Burdge

Chris Burdge

Welcome to the fourth annual SOHO Summit event in Victoria BC. We are so excited to have you join us.  You are in for an amazing day of growth, learning and networking.

Get ready to meet a lot of really smart business owners and entrepreneurs as well as a bunch of your business peers from the community (they’re smart too).

Take part, engage, ask questions and say hello. We’re all in this together and we’re here to help!

8:55 - 9:10


Getting the Most out of your SOHO Experience

David Knapp-Fisher

At many conferences, attendee’s often ignore the most accessible support and expertise that every event offers – this being their fellow attendees who share similar interests, skills, problems, as well as solutions to those problems. 

Connectivity Ninja and super-connector David Knapp-Fisher, sets us up for a successful day by demonstrating how to quickly harness the power of connection, and then use it to truly connect with those around us. David shows us how to grow our tribe of like-minded problem solvers, partners and friends in an instant; a skill that serves us both at the event, and in life. 

9:10 - 9:55


Opening Keynote - Chris Guillebeau

Chris Guillebeau

All over the world, people are taking control of their lives by starting entrepreneurial projects. Most of them aren’t building big startups—they’re building a future for themselves.

 In this keynote presentation, Chris Guillebeau will share stories and updated lessons from his bestselling books The $100 Startup and Side Hustle. Even if you work for yourself and already have a business, you need more than one source of income. You’ll leave feeling inspired and with specific action steps to make that happen. 


9:55 - 10:10


Movement Break

10:10 - 10:50


The Hidden Revenue Stream That Most Entrepreneurs Haven't Even Thought Of

Charmaine Hammond

This workshop helps entrepreneurs learn how collaboration and sponsorship can help their business and is an untapped revenue source. I teach people how to get their business needs, even their clothing, travel and more
covered through collaboration and sponsorship. The workshop helps entrepreneurs learn their value to sponsors (why a business or brand would say yes), how sponsorship and collaboration fits with their revenue model, and, some action steps to take to get started immediately.

This session will include:

1) Live polls through Kiwilive (a platform that is sponsored for me…)
2) 1-2 hot seats where an attendee has their sponsorship project masterminded by the group. The hot seat is recorded for them so they have it to step into action when they leave.
3) Group discussion and questions.

Saanich Room

Work the Way You’re Wired to Boost Profit, Passion & Productivity

Brent Hammond


Oak Bay

Roundtable Discussions

1) Rosemarie Barnes
2) Julia James / LySiu (HOST)

See session descriptions.

Oak Bay

Expert Advisors

By reservation. Reservations open January 22.

10:50 - 11:05


Movement Break

11:05 - 11:45


List and Community Building Using the Social System

Steve Dotto

Join Steve Dotto for an enlightening presentation on using his “Social System” to build you mail list and community.

Steve has developed some unique techniques using Webinars and a Learning Management tool (Thinkific) to build his mail list, and even make money doing it.

In this presentation Steve will show you how to create a Content Marketing Strategy to build you list and create a long term digital asset, using an informational webinar as a base.

This is Online Marketing Gold.

Oak Bay

Roundtable Discussions

1) Kyle Mackenzie
2 ) Liza Rogers

See session descriptions.

Oak Bay

1-1 Expert Advisors

By reservation. Reservations open January 22.

11:45 - 1:00

Local restaurants around the conference centre

Lunch Break

Delegates enjoy a 10% discount (with your SOHO badge) at the Sticky Wicket at 919 Douglas St. (2 minute walk from the conference centre).

VIP Ticket Holders – check your email for lunch with speaker details.

1:00 - 1:45


Douglas Magazine - 10 to Watch Panel

What do Vancouver Island’s most successful startups know that can inform and inspire your SOHO business?

Douglas magazine editor-in-chief Kerry Slavens leads a lively panel of five winners of the prestigious Douglas 10 to Watch Business Award about lessons learned, big wins and valuable advice for anyone hoping to succeed in business.

Panelists include:

– Amanda Eyolfson
– Angela Cote
– Christina Robev
– Trisha Lees
– Kimiko Foster


ACT ON IT! Success and Empowerment System for Entrepreneurs and Business Owners

Erin Acton

You know WHAT to do but don’t have the results you expected. Learn why the soft skills are the hard skills and how to act on them with Erin Acton, certified life and business coach.

If you’ve ever thought, “I’m doing all the ‘right’ things. Why isn’t this working?” you likely have an issue with a soft skill. Working harder and harder for fewer results can crush the spirit of even the most resilient. It doesn’t have to be that way. Find out that when you act on a seemingly insignificant soft skill, you can create massive growth for your business this year.

In this interactive and personalized experience, Erin will walk you through a fun and engaging session where you will discover if you need to focus on your soft skills.

You’ll learn:
• How to tell if you have a hard-skill or soft-skill problem
• Why you’d even want to work on soft skills when you could be working
on something specifically related to your business (like a marketing plan)
• How soft skills impact your business results

Oak Bay

1-1 Expert Advisors

By reservation. Reservations open January 22.

Oak Bay

Roundtable Discussions

1) Chris Whiteley

2) Vic Lindal

See session descriptions.

1:45 - 2:00


Networking Break

2:00 - 2:45


Winning With The Irresistible Message

Clemens Rettich

There are thousands of messages business owners can use to sell their products and grow their businesses. But there is only one siren song.

Since the 19th century, success in business has been driven by one siren song each. These are one or two messages, so central to the psychology of a time, they are irresistible, and they drive sales and business growth
faster and more sustainably than any other. Those businesses that mastered these irresistible messages, quite simply, won.

In the 19th century the siren song was ‘labour-saving devices/automation’ and ‘middle class status through consumption’. In the 20th century it was ‘convenience’ and ‘actualization through consumption’.

In the 21st century the irresistible messages are ‘trust’ and ‘attention’. The business that builds the greatest amount of trust, and is able to pay the most attention to its customers and team members, wins. They will win consistently, sustainably, and completely. They will, in one of the cliches of the tech startup world, “crush it.”

Trust and attention don’t require you to be a certain size or have certain resources; any business, of any size, in any industry, can win. Trust and attention don’t require massive infrastructure, huge capital, or any of the
other barriers of our industrial past. We have landed in the golden age of the startup and the small business.

By doing just a few things right, the owner of any business, of any size, can ‘have it all’. As with the siren songs of previous centuries, getting trust and attention right, gives you the keys to the kingdom.


What SOHO Entrepreneurs will learn in Clemens’ session:

  • How the irresistible message is the ultimate tool for creating productive, engaged workplaces.
  • Why trust and attention are the business-fueling siren songs of the 21st century.
  • How the irresistible message drives (or rather pulls) all other performance in a business: marketing and sales, cash flow, human resources and management, and systems and strategies.
  • How the irresistible message is critical in the only form of marketing that matters: marketing for repeat and referred business.



Brand DIY

Marc Stoiber

The future doesn’t belong to dinosaur corporations, but nimble, fast-moving entrepreneurs. Entrepreneurs like yourself.

Big or small, though, every successful company needs a powerful brand to stand out.

In my experience, entrepreneurial companies and scrappy startups have little time or patience for ad agencies. But they aren’t equipped to create effective, powerful brands on their own.

For them, I’ve created BrandDIY – a learning platform that walks you through the fundamentals of brand creation and leaves you with a robust brand that will guide your company and resonate with consumers.

In this presentation, I take you through the highlights of BrandDIY, and leave you with rock solid tips you can use to build a better brand for your company – immediately.


  1. The truth is out there – ask: You have an innate understanding of your brand. But so do your fans. Ask them, and they shall tell.
  2. The story is magic – Certainly, your story should be inspiring. But what about your customer’s story? Or the market’s story?
  3. Experience it – Your name, how the name is modified, your graphics…and above all, the experience you give your customer are what make your brand truly magical.

Oak Bay

1-1 Expert Advisors

By reservation. Reservations open January 22.

2:45 - 3:00


Networking Break

3:00 - 3:40


What Every Entrepreneur, Business Owner, and Salesperson Ought to Know About How the Law of Attraction Impacts Their Business and Sales

Michael Losier

You may not be aware of it, but a mighty force is at work in your life. It’s called the Law of Attraction, and right now it’s attracting both positive and negative people, clients, referrals, opportunities, and relationships into your world.

Today, expert Law of Attraction trainer, author, and former Oprah & Friends radio host, Michael Losier, will teach you how to apply the Law of Attraction to your advantage. You’ll be able to deliberately use the Law to bring you more ideal customers, clients, opportunities, and resources so you can have a successful business and personal life.

You will learn:

What is Law of Attraction?

What you are doing that is causing you to attract the wrong kind of customers, clients, and referrals.

How to start attracting MORE of what you want – your ideal customer, client, and referrals.

Take-home tools so you can reset your mind-set to become more abundant, using Law of Attraction.

Immediately after this presentation, you can start using Michael’s tools and methods to attract MORE of what you want and LESS of what you don’t.



How I Got To Where I Am… But Where Am I Going?

Mike Adamek

Mike’s energy will be evident as he talks about his past history in competitive sports as well as working and growing up in a family business.

Mike describes how his foundation, the very ‘thing’ that he is best at, actually gets in his way.  Mike will use real-life examples to describe how to accomplish your goals and answer the questions “what is success to me and how will I get there?”  He will also discuss why it is vitally important that we mentor the younger generations for the future of our communities.  As well, believe it or not, help your competition to succeed!

Remember Your Roots

Be ready to tap into what makes YOU, and to find out why your past is your foundation.

You Will Learn

  • How to utilize your vision as a building block to your success
  • Who your #1 customer is and why
  • How you maintain and grow your business amongst the many distractions
  • Why different is better

Oak Bay

Roundtable Discussions

1) Andrea Cameron / Melissa Huston (HOST)
2) Colleen Hoggarth

See session descriptions.

3:40 - 3:50


Movement Break

3:50 - 4:30


Closing Keynote - Future Success Strategies for SOHOs

Jim Bottomley


Jim will provide specific advice to enhance company growth and profits, focusing on planning, branding, marketing and sales. Get fired up about your future!

Questions business owners can ask themselves to prepare for Jim’s Keynote:

  1. You meet your best potential customer on an elevator. She asks you, “What business are you in? What is your answer?
  2. What trends are affecting your future business success? Opportunities and/or threats you must deal with?
  3. What strategies are you considering to make your business more successful in future?

5:00 - 7:00

Sticky Wicket at the Strathcona

Networking Party

Join us for a post SOHO drink to network with SOHO delegates and speakers, share what you learned throughout the day and kick-off your weekend.

Look for the SOHO pop-up banner.