2019 Agenda

Choose from speakers, panels & workshops, sit down for a 1-1 with expert advisors, visit the trade show, or just chill in the networking lounge.

Click the session title for speaker and session info.

8:00 - 12:00

Lobby

Registration Open

8:55 - 9:05

Platinum

Opening Address

Chris Burdge

Chris Burdge

Welcome to the fourth annual SOHO Summit event in Victoria BC. We are excited to have you join us.  You are in for an amazing day of growth, learning and networking.

Get ready to meet some of Canada’s most successful business owners and entrepreneurs along with your  business peers from the community.

Take part, engage, ask questions and say hello. We’re all in this together and we’re here to help!

9:10 - 9:55

Platinum

Opening Keynote - Hugh Culver

Hugh Culver

How to Scale Up Your Business Results and Revenues

It’s not enough to be busy – if you want to grow your business you can’t do it with more hours or better time management. You need to think like a CEO and act with urgency.

Author, entrepreneur, and speaker Hugh Culver will explain why you need to change your focus from putting out fires to building capacity. You will learn how to avoid time-sucking distractions and achieve more by doing less. 

Key lessons include:

  • why you need to avoid distractions and act like it’s the day before vacation
  • discover the power of capacity building how to do it
  • learn the secret of systems and habits and how to achieve more than you thought possible in less time

9:55 - 10:10

Lobby

Networking Break - Sponsored by Virtual CFO

10:10 - 10:50

Platinum

I’m a Circle, You’re a Square; The Art of Understanding Others and Improving Communication

Ingrid Vaughan

  • Have you ever wondered why your co-worker is happier with her door closed and never seems to want to engage in conversation?
  • Does that person on your team who dominates every staff meeting drive you crazy?
  • Do you have one potential client who is always engaging but with whom you can never quite close the deal?
  • What about that family member who always needs extra time to “think things over”?

In this workshop we’ll define the four basic personal and work styles that will enable you to finally understand the people you work and live with. Just understanding, however, is not enough.

You’ll learn the tools you need to create greater harmony and collaboration in your workplace and your home. Whether it’s manager to employee, co-worker to co-worker, staff to customer, sales person to client, or family member to family member – these skills will help you work better and communicate more effectively.

I’m a Circle – You’re a Square is your key to a stronger team, a more harmonious workplace and greater understanding in all your relationships.

Gold Room

Mind Over Marketing: Creating Messages That Matter

Jessica Woollard

PR and storytelling and how to make a big impact with a small team and small budget.

In this hands on workshop we will cover:
– how to use storytelling to advance your message and business
– how to expand your business’ reach using media (social and traditional) in creative ways
– how to leverage relationships (with media, partners, clients) (customer service as marketing)
– how to study your audience and think like them to deliver messages that will resonate and inspire people to take an action
– where to find free or low-cost resources to help you tell your story

Silver Room

Expert Advisors

By reservation. Reservations open October 8.

  • Alexandra Dawes
  • Chris Whiteley
  • Paul Lamoureux
  • Addison Mollon
  • David Webb

10:50 - 11:05

Lobby

Movement Break - Sponsored by Westcom Business Solutions

11:05 - 11:50

Platinum

Generate Leads & Build Your List (like your business depends on it)

Chris Whiteley

Most often lead generation and list building takes a back seat to other marketing ventures.  Business often focus on their search engine rankings or how many followers they have on Instagram. What most people don’t realize is that generating leads, and nurturing your list is critical for the success and stability of any business.
After this session you will know:
  • The simple marketing framework that will increase conversions & increase customer loyalty
  • How to have your prospects begging you to take their email address & have them clicking refresh over and over again waiting for you to message them
  • How to drive traffic & sales to your product or service on demand

Search Engine Optimization Made Easy

SEO is a mystical dark art.  At least that is what most Search Engine Marketers will have you believe. SEO can be as complex or as simple as you like. During this session we will work to simplify how the search engines work, and what you can do to improve how well your site ranks.
In this session we will explore:
  1. The history of SEO and how it came to be what it is today
  2. With over 200 Google ranking factors, there is one factor that rules them all
  3. A simple strategy that you can follow to improve your website ranking

Gold

How to Present Like a Pro

Cynthia Lockrey

This interactive session will help participants feel more confident, prepared and focused when presenting. We will discuss how to create presentations that connect with your audience, how much information is too much and the role of storytelling.

Other areas covered include an understanding of body language, best use of power point, as well as active listening skills.

Silver Room

1-1 Expert Advisors

By reservation. Reservations open October 8.

  • Alexandra Dawes
  • Chris Whiteley
  • Paul Lamoureux
  • Addison Mollon
  • David Webb

11:50 - 1:00

Platinum

Lunch Break

A buffet style lunch will be available. Enjoy a sit-down gourmet lunch while getting to know the speakers and fellow delegates.

The lunch and networking breaks are where some of the biggest benefit comes from by making valuable connections, getting questions answered and sharing ideas.

1:00 - 1:45

Platinum

How to Recruit and Retain Millennials in Today's Job Market

There is no shortage of theories about millennials and how to best retain them. The focus is usually on what they are like, what their needs are, and what their expectations are.  Many companies are having trouble recruiting and retaining millennial talent. According to the Bureau of Labour Statistics the average millennial has held 7.8 jobs between the ages of 18 and 30.

Our panelists will talk about the various challenges and approaches to recruiting millennials along with their ideas on what to expect when looking to hire and retain this generation of employees.

Panelists include:

Moderator: Ingrid Vaughan

Gold Room

Online Business Intelligence

Brandon Laur

This session will introduce methods security and intelligence professionals use to enhance information collection regarding:
  • Employment background checking
  • Credential checking
  • Marketing campaigns
  • Product research
  • Competitor market analysis
Participants will be introduced to some of the investigative techniques used by online investigators that can be adapted for business purposes. This session will cover easy to use and free tools to improve your information collecting needs.
Methods learned in this session can be achieved by anyone, as no premium paid for services will be required. There is no coding, hacking, or large complex downloads.

Silver Room

1-1 Expert Advisors

By reservation. Reservations open October 8.

  • Alexandra Dawes
  • Chris Whiteley
  • Addison Mollon
  • David Webb

1:45 - 2:00

Lobby

Networking Break

2:00 - 2:45

Platinum

Power Your Productivity: Get More Done & Move Forward Faster

Brent Hammond

What’s most important for your business in 2017? What are your challenges and how can you turn them around? Let’s kickstart your year with this hands-on, personalized session where we will:

  • Vision your top business hopes and goals for the year
  • Discover why your obstacles show you the easiest way forward
  • Explore what’s holding you back from what you really want
  • Uncover personalized strategies for success to propel you forward

If you’re ready to play big in 2017, this focused session is for you. Let’s jump in!

Gold Room

Search Engine Optimization Made Easy

SEO is a mystical dark art. At least that is what most Search Engine Marketers will have you believe. SEO can be as complex or as simple as you like. During this session we will work to simplify how the search engines work, and what you can do to improve how well your site ranks.

In this session we will explore:

  • How viewing SEO as a philosophy  can improve your rankings
  • With over 200 Google ranking factors, there is one ranking factor that rules them all
  • Why aiming to rank #1 is not always the best approach

Silver Room

1-1 Expert Advisors

By reservation. Reservations open October 8.

  • Alexandra Dawes
  • Paul Lamoureux
  • Addison Mollon
  • David Webb
  • Clemens Rettich

2:45 - 3:00

Lobby

Networking Break

3:00 - 3:40

Platinum

Marketing & Sales, Together at Last

A strong brand connected to a strong selling strategy can’t be stopped. And a brand gets better when it’s connected inextricably to sales. In every part of the brand, you need to think about how to sell. And in every part of selling, you need to respect the brand message. Marketing and sales should be like chocolate and peanut butter.
But too often, entrepreneurs disconnect one from the other. The brand is weakened, and sales suffer.
Brand Strategist Marc Stoiber and Sales Performance Coach Joe Girard have brought marketing and sales together in a unique way. Join them as they map out how to build your brand and sales into one badass, feedback-looping juggernaut.

Workshop leaders:

Gold Room

Search Engine Optimization Made Easy

Chris Whiteley

Most often lead generation and list building takes a back seat to other marketing ventures.  Business often focus on their search engine rankings or how many followers they have on Instagram. What most people don’t realize is that generating leads, and nurturing your list is critical for the success and stability of any business.
After this session you will know:
  • The simple marketing framework that will increase conversions & increase customer loyalty
  • How to have your prospects begging you to take their email address & have them clicking refresh over and over again waiting for you to message them
  • How to drive traffic & sales to your product or service on demand

Search Engine Optimization Made Easy

SEO is a mystical dark art.  At least that is what most Search Engine Marketers will have you believe. SEO can be as complex or as simple as you like. During this session we will work to simplify how the search engines work, and what you can do to improve how well your site ranks.
In this session we will explore:
  1. The history of SEO and how it came to be what it is today
  2. With over 200 Google ranking factors, there is one factor that rules them all
  3. A simple strategy that you can follow to improve your website ranking

3:40 - 3:50

Lobby

Movement Break

3:50 - 4:30

Platinum

TBA

TBA

TBA

Gold

Brand DIY

Marc Stoiber

We all know what we do. But we can’t explain it quickly, coherently, and with the sort of sparkle that makes clients sit up and notice. 

Why? 

Marc Stoiber has turned writing attention-grabbing mini-pitches (he calls them So What Do I Do Anyway pitches – or SWDIDA’s) into a business. 

In this light-hearted, insightful talk, Stoiber maps out the problem and – more importantly – solutions you can incorporate into your own mini-pitch.

4:45 - 6:00

Platinum Lobby

Networking Party

Join us for a post SOHO drink to network with SOHO delegates and speakers, share what you learned throughout the day.