1-1 Expert Advisors

One-on-one coaching provided by industry experts is a highlight of SOHO SUMMIT.

1-1 Expert Advisors

One of the highlights of SOHO Victoria is 1-1 coaching provided by industry experts and is included free with your registration.

Whether you have a specific challenge you are facing in your business or something you’d like to understand better, you can get 1-1 time with an industry expert.

SOHO registrants can reserve a 20 minute time slot with the expert(s) of your choice. Time slots and a booking form will be posted in September.

Register NOW to ensure you don’t miss your chance to lock-in this incredible offer. You can choose from 14 different Expert Advisors including:


Alexandra Dawes – CPA, Virtual CFO

Areas of Expertise:
  • Creating efficient financial processes using a foundation of cloud-based accounting apps
  • Developing financial forecasting tools for cash flow analysis and projections
  • Preparing for and assisting in financing raises and due diligence
Examples of questions that Alexandra can answer:
  • What are the top accounting apps to use when starting a business?
  • How do I effectively build a budget and understand my future cash flow needs?
  • How can I grow my business from startup to scale-up?
  • What are the top financial metrics that lenders and investors look for?

Chris Whiteley – WordPress, SEO & Social Media

Areas of expertise:

  • WordPress development, troubleshooting and training
  • Search Engine Optimization (SEO)
  • Blogging/Content Marketing strategy
  • Facebook and Instagram Advertising

Examples of questions Chris can answer:

  • How can I set my social channels up for success?
  • Is Facebook a good place to advertise for my small business?
  • How can I keep my WordPress site secure?
  • What is the most effective SEO tactic for attracting quality traffic to my website?
  • What is content marketing and how can it help my business?

Bob Vangenne – Corporate Lawyer 

Areas of expertise:

  • Small business growing pains.
  • Intellectual Property and e-commerce law.
  • Franchise and Licensing law.

Examples of questions Bob can answer:

  • What is business model is best for expanding my company?
  • When is the right time to incorporate?
  • How do I protect my ownership while expanding?
  • How do I protect my intellectual property?

David Webb

Westcom Business Solutions Inc. is a Victoria-based IT Services Company specializing in Professional and Managed IT Services for the BC Private and Public Sectors.

With over twenty years of IT industry experience Westcom is the perfect choice for managing your IT infrastructure.

Areas of expertise:

  • Basic I.T. infrastructure that every business, small or large should have and implement
  • Email and cloud services
  • Security and backups
  • Workstations and servers
  • Expecting the unexpected when it comes to technology

scott-rose1Scott Rose – Web Hosting & Smart Phone Expert

Areas of expertise:

  • Photography via Digital SLR medium
  • Smartphone photography for social media
  • Webhosting services
  • Digital Organization through cloud services ( Evernote, Google docs/drive, iCloud drive )

Examples of questions Scott can answer:

  • What to look for in a web hosting provider
  • How to purchase a domain name for your business through a registrar service
  • Loading up a traditional website through FTP service

Addison Mollon – CPA

Whether you require basic bookkeeping, strategic tax planning, or business advice he can find a solution that meets your needs.

Areas of expertise

  • Tax planning for businesses and individuals
  • Financial statement preparation
  • Purchase and sale of a business
  • Corporate structuring

Clemens Rettich

Areas of expertise for small business.

  • The management of people
  • The management of processes and productivity
  • Business development, marketing & sales
  • Branding
  • Cash flow management
  • Strategic, tactical, and operational planning and business modeling

Typical questions I can shed light on.

  • How do I grow my business?
  • How do I find and keep people to work for the business?
  • Does [fill in any kind of marketing tool] work?
  • How do I find money to grow my business?
  • How do I buy or sell a business?
  • How do I improve productivity in my business?
  • Should I stay in business?
  • How do I become financially wealthy [AKA ‘get rich’] through my business?