With more than 29 years’ Direct Marketing experience spanning consumer and business markets, Martin works with businesses large and small to help them uncover and harness the opportunities offered by adding Direct Mail to their marketing mix. Martin’s areas of expertise include strategy and opportunity identification, planning and campaign management, and marketing integration.
Connect with Martin
Meet with Martin for an informal ‘Discovery’ session to uncover how Direct Mail can become a self-improving program and a valuable addition to your
Today, businesses have a wealth of readily-available data at their fingertips and access to cost-efficient digital printing technology. This combination is driving a resurgence in companies innovating with Direct Mail to increase audience engagement and drive profitable new customer acquisition.
Insights that Martin will provide:
- How to assess Direct Mail opportunities for your business
- Preparing a Direct Mail strategy
- Acquiring and testing data
- Integrating Direct Mail into the marketing mix
- Key factors that drive success
- Biggest mistakes that are easy to make